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For a better future Sustainability
Our hotels primarily aim at providing the best quality service by keeping the guest satisfaction above all together with all of our employees. In accordance with this aim, BHM has adopted the principle of complying with legal requirements in all product and service processes.
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Vision

BHM Group continues to be an innovative and reputable company drawing strength from local values. 

Mission

In line with the “Happy Employee – Happy Guest” principle, it creates value for its stakeholders. 

Values

· Fair · Reliable · Sensitive

ETHICAL TOURISM

The world is not only a legacy for us, but a trust that we will leave to future generations. Our journeys are not only about our footprints; our thoughts, actions, and feelings also leave a mark behind.

Tha's why, as Akra Hotels, we see tourism not only as a business sector but also as a responsibility.

We advocate a sustainable and world-respecting approach to tourism through our Ethical Tourism program. We choose to produce rather than consume, to share rather than to receive. Because we know that true discovery is not about changing the places we visit, but understanding their spirit. As Akra Hotels, we are taking concrete steps for a sustainable world.

We are powered by the energy we receive from the sun and consciously use the resources nature offers us. We support local producers and care about social development. We contribute to gender equality and develop projects that add value to the environment we are in. We work for the protection of the ecosystem and carry our seas, forests, and cities into the future.

DISCOVER
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Principles
Corporate governance principles:

Justice, Responsibility, Transparency, Accountability, Consistency, Participation–Dissemination, Effectiveness, and Efficiency.

Integrated Management System Policy

BHM Group undertakes to implement an effective Integrated Management System covering all its activities, ensuring compliance with and fulfilling the requirements of the following standards:

Quality ISO 9001, Food Safety ISO 22000, Environment ISO 14001, Guest Satisfaction ISO 10002, Occupational Health and Safety ISO 45001, Energy ISO 50001, and Sustainability standards. 

We are committed to providing uncompromised quality service by prioritizing the satisfaction of all our employees, guests, and customers. 

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Strategic Management Approach

As BHM Group, we accept compliance with legal requirements, standards, guest and customer conditions, and our internal rules in all product and service processes as a fundamental principle. We effectively manage risks and opportunities, set measurable targets, and continuously improve all our processes.

In this direction, we provide the necessary investments and employment. 
In all our activities, we adopt the principle of achieving business results that create value for our stakeholders and maintaining long-term cooperation by providing a transparent and reliable environment. 

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Food Safety – Hygiene

Providing suitable environmental conditions with good production and hygiene practices, producing and presenting healthy, delicious products that meet demands and expectations, and continuously improving, developing, and increasing the effectiveness of our food safety management system are our common principles across all our facilities and brands. 

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Employee Safety and Investment in People

BHM Group’s main goal is to provide a fair, safe, peaceful, and dignified working environment with equal opportunities, making it an employer that all employees are proud to be a part of and prefer to work for.

Our employees are our most valuable asset. We continuously improve our processes with employee participation to minimize risks that may endanger the health and safety of our employees and business partners and to prevent occupational accidents.

We adopt an approach that values educated and conscious employees at every level and continuously conduct training activities to increase the knowledge and skills of our staff.

Protecting human rights and ensuring equal opportunities regardless of language, religion, race, gender, sexual orientation, marital status, age, color, ancestry, national origin, disability, or other protected statuses are our unchangeable rules.

We prioritize local employment, develop community projects to support local communities, and cooperate with various institutions. 

Guest Satisfaction – Guest Safety – Guest Orientation

Our guests are our reason for existence. 
We follow up on all guest complaints received from any source with confidentiality, resolve them, inform our guests about the process, and turn complaints into opportunities for improvement. 
It is our principle to compensate justified complaints by offering equivalent services, refunds, or remedies. 

Respect for the Environment, Preservation of Cultural Heritage, Natural Life, Endemic Species, and Sustainability

We aim to develop a corporate culture that recognizes the impact of sustainability on our existence and future.

We are committed to fulfilling our environmental responsibilities, using sustainable resources, reducing climate change, and protecting biodiversity and ecosystems.

Our main goals include using natural resources efficiently, preventing environmental pollution, protecting nature, reducing waste at the source, recycling, or making waste harmless.

We conduct all our activities without harming cultural heritage, ensuring the promotion, dissemination, and application of our cultural and moral values, traditions, and heritage.

We take pride and joy in reflecting the authentic elements of our traditional and contemporary local culture in our operations, designs, and cuisine.

We collaborate with NGOs and support projects aimed at protecting cultural heritage, the environment, nature, endemic species, and natural life.

We aim to leave a cleaner carbon and water footprint on our planet by choosing environmentally friendly and sustainable procurement options that consume less energy and water and generate less waste during the supply of our products and services. 

Energy Efficiency and Management

As BHM Group, we consider ensuring energy efficiency one of the most important steps toward sustainability.

In all our facilities, we first measure energy use to identify issues and potential savings areas. Using automation management and monitoring tools, we ensure long-term improvements. We continuously analyze energy savings through maintenance, supervision, and monitoring.

We demonstrate our sensitivity regarding electricity consumption by ensuring that all purchased electronic products and equipment are energy-efficient.

We use renewable energy sources, develop projects to reduce energy consumption, and support design activities that improve energy performance. In our projects, we consider factors such as technology, investment cost, global warming, and greenhouse gas emissions. 

Support for the Local Economy

For the facilities and brands under BHM Group, we procure services and products from local producers, women entrepreneurs, or organizations that support sustainability, thereby contributing to the development of the region. We help increase local employment opportunities by enabling the creation of new business areas. We monitor our local and environmental purchasing rates. 

Protection of Vulnerable Groups / Prevention of Human and Child Abuse, Harassment, and Exploitation

We believe that everyone carries the responsibility to protect vulnerable groups and individuals, including children.

We recognize that ensuring the well-being and protection of vulnerable groups and children from any kind of harm, including physical and emotional abuse, harassment, and exploitation, is a fundamental duty.

Our company adopts sensitivity toward the safety and well-being of vulnerable groups and children as a basic ethical principle and follows a zero-tolerance policy against all forms of exploitation and abuse. In case of such incidents, we consider reporting them to the relevant legal authorities a corporate obligation.

It is among our main goals to fully comply with legal regulations and make continuous improvements to enhance the comfort and accessibility of our guests and employees with disabilities in our facilities. 

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